SONIA LEIMERThe video offers insight into the annual Apple Crown ritual of the city of Merano, during which a wooden crown is decorated with apples. Leimer documents the interaction between work and tradition, and in the subtitles she describes the changes in fruit growing as a result of the monitoring instituted since Italy joined the Economic Union: the reduction and loss of the range of varieties, transformations in the landscape, and the standardization of cultivars. In the video, the artist subverts the primeval character of the ritual by having the varieties of apples traditionally used replaced with the standardized, trademarked “Pink Lady” apple.
Pink Lady, 2018
Video Loop 7’07’’